NCEA Level 3 Design

Think Gig Posters & Tickets for a Concert!

You will learn how to design and develop concepts, brand identity and marketing material for a business of your own creation.  You will evolve digital design concepts, and create a music video using the Adobe Creative Suite, and will as extend your knowledge of motion graphics and green screen studio technology. Your best work will be combined to form a digital folio, including a moving image submission for external assessment.  It will showcase your abilities and ideas for the ever-changing world of digital creativity, and will make an ideal show reel of your creative skills when you are applying for jobs or tertiary courses.

There will be an opportunity for students who are more advanced to present their own project ideas outside of the above Gig Posters & Music Event scope. If you have an idea about promoting a business, product, event or championing a cause..... We want to know.... Talk to Mrs Purda about creating your own project that engages and inspires you! 

The context for the work you will design and make in Year 13 Art Design is to choose an exciting brand idea for the highly creative and varied music industry.  Students can choose to establish a unique new music artist within a genre of their choice (Hip Hop, RnB, Dance, Chill Out, Classical, Indie Pop, Blues, Jazz, Reggae, Heavy Metal, etc).  Throughout the year students will extend their graphic and illustration knowledge and skills. They will extend their work further by taking it into a moving image based promotional reel as they create original work that promotes their concept, brand and artists in the context of the music industry. 

What knowledge will I develop? Students will learn how to generate and develop independent creativity, building lateral and in-depth thinking skills which are transferable to other disciplines across the arts and other subject disciplines. Students will learn how to develop music company branding and identity, making interactive designs such as posters, interactive music branding using Adobe video editing software such as Premier Pro, After Effects, and Photoshop. You will also learn a wide range of graphic animation and filmmaking techniques for advertising, aided by the study of practical and theory sessions with the genre of music videos and interactive design (augmented and virtual reality and infographic.

The creative industry contributes a large proportion of revenue to the global economy. According to the British Department for Culture, Media & Sport the creative industry is the largest growing industry in the country! Here is what the UK government has to say: