NCEA Level 3 Design
Course Description
Head of Faculty - Kaihautuu: Mrs V. Moore-Allen.
You will learn how to design and develop concepts, brand identity and marketing material for a business of your own creation. You will evolve digital design concepts, and create a music video using the Adobe Creative Suite, and will as extend your knowledge of motion graphics and green screen studio technology. Your best work will be combined to form a digital folio, including a moving image submission for external assessment. It will showcase your abilities and ideas for the ever-changing world of digital creativity, and will make an ideal show reel of your creative skills when you are applying for jobs or tertiary courses.
The context for the work you will design and make in Year 13 Art Design is to choose an exciting brand idea for the highly creative and varied music industry. Students can choose to establish a unique new music artist within a genre of their choice (Hip Hop, RnB, Dance, Chill Out, Classical, Indie Pop, Blues, Jazz, Reggae, Heavy Metal, etc). Throughout the year students will extend their knowledge and skills in design and Moving Image as they create original work that promotes their concept, brand and artists in the context of the music industry.
What knowledge will I develop? Students will learn how to generate and develop independent creativity, building lateral and in-depth thinking skills which are transferable to other disciplines across the arts and other subject disciplines. Students will learn how to develop music company branding and identity, making interactive designs such as posters, interactive music branding, and a promotional music video sequence using Adobe video editing software such as Premier Pro, After Effects, and Photoshop. You will also learn a wide range of graphic animation and filmmaking techniques for advertising, aided by the study of practical and theory sessions with the genre of music videos and interactive design (augmented and virtual reality and infographic.
Course Overview
Term 1
Initial Intro Tasks based on Music Video Genre
Research, Initial Tasks based on Music Video Analysis, Music Association tasks, Audio Quizes, Sharing of best practice of Music Videos, Music Video Timeline analysis, Student/Group sharing, critique tasks. Intro to Music Branding, Merchandising, Promotional material. Choosing Music genre for year study, Developing Analysis skills for chosen genre, Digital Folio Structure and initial Branding tasks.
Term 2
Double Page Spread /Magazine Front Cover Design
(Company promo/moving image worked on at same time)
Looking at After Effects Motion Graphics, 3D Tracking, Green Screen, Digital Layering etc
Term 3
Begin working on four other Design Briefs (4 more, eg. Apps, Merchandise, Website, E-Tickets, Posters, Mag Cover, Vinyl Album Cover).
Looking at After Effects techniques, Premiere Pro for formatting digital folio.
Term 4
FINAL EDITING OF MOVING IMAGE and digital folio submission
Formatting Final Digital Folio and handing in the external assessment.
Recommended Prior Learning
Success in Level 2 Design and Level 1 Photo Design. Other engagement with visual arts at Pukekohe High School or skills in using adobe creative software may be considered. Please discuss your readiness for this course with the HOD Art or TIC Design if you did not study or achieve in Level 2 Art Design. Students should have an interest in creativity, learning new techniques, working with digital technologies, and risk-taking.
This course is complementary to Level 3 DVC, and other Level 3 Art courses (Photography, Motion Special Effects, Printmaking, and Painting).
Contributions and Equipment/Stationery
It is an advantage and preferable for students to have their own device with capacity to run the Adobe Creative Suite needed to complete the course. However, desk top computers are available for student use in- and out-of-class time at school.
Pathway
This course will develop sophisticated skills and advanced knowledge in digital creativity and Design. It is an ideal foundation for students interested any creative field such as animation, virtual reality, interactivity, gaming, moving image, film, editing using up to date industry standard software; and creative tertiary pathways in architecture, interior-, landscape-, industrial-, textile-, fashion-design, advertising, communications and Visual Arts.
Assessment Information
Assessment in this course is portfolio based. Work will be produced in sequences throughout each term which will be assessed for three internals. A three-minute interactive digital submission is the final outcome and comprises the external portfolio assessment.Students should not take this course if they are planning on taking 3MFX as many of the standards cross over.
Other optional standards can be made available if needed including - A.S. 91447 v2 Photography 3.2 - Use drawing to demonstrate understanding of conventions appropriate to photography and A.S. 91628 v3 Design and Visual Communication 3.31 - Develop a visual presentation that exhibits a design outcome to an audience.
Credit Information
You will be assessed in this course through all or a selection of the standards listed below.
This course is eligible for subject endorsement.
This course is approved for University Entrance.
Total Credits Available: 30 credits.
Externally Assessed Credits: 14 credits.
Internally Assessed Credits: 16 credits.
External
NZQA Info
NZQA Info
NZQA Info
NZQA Info
NZQA Info
Approved subject for University Entrance
Number of credits that can be used for overall endorsement: 30
Only students engaged in learning and achievement derived from Te Marautanga o Aotearoa are eligible to be awarded these subjects as part of the requirement for 14 credits in each of three subjects.
Pathway Tags
Animator/Digital Artist, Advertising Specialist, Copywriter, Sales and Marketing Manager, Software Developer, Patternmaker, Architect, Architectural Technician, Art Director (Film, Television or Stage), Artist, Film and Video Editor, Sound Technician, Tailor/Dressmaker, Boat Builder, Tattoo Artist, Print Finisher, Cabinet Maker, Carpenter, Urban/Regional Planner, Civil Engineer, Civil Engineering Technician/Draughtsperson, Fashion Designer, Sewing Machinist, Journalist, Graphic Designer, Interior Designer, Painter and Decorator, Communications Professional, Industrial Designer, Jeweller, Editor, Make-up Artist, Graphic Pre-press Worker, Visual Merchandiser, Teacher of English to Speakers of Other Languages (ESOL), Information Technology Architect, Exhibition and Collections Technician, Media Producer, Production Assistant (Film, Television, Radio or Stage), Florist, Lighting Technician, Game Developer, Landscape Architect, Landscaper, Photographer, Printer, Signmaker, User Experience Designer, Marketing Specialist,